A special strategy was developed to find a complete different approach to event promotion that was not location based but customer centered. Social Media Sales and Marketing elements were developed and e.g. Facebook Events used when they freshly released in 2007/2008. Nowadays STUDYCOOL operates highly successfull as the biggest organizer of student services events and excursions on the Costa del Sol in its 5th year. I was able to deepen my knowledge of brand positioning and niche targeting, customer service, eventplanning and execution as well as marketing strategy.
