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Gulu Gulu Official Webpage
Gulu Gulu on YouTube
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Gulu Gulu was a charity project that started in Kempten/Allgäu in South Germany as a viral marketing experiment. The idea was to inspire young people in a fun way to engage in social activities that contribute to a good cause. We started off with some fundraising events including national and international Djs like Dino di Santo and The Dj Duo 2Faces from Kempten Germany and Dj Nordic Nilsson from Malmö/Sweden. We also developed a small selection of merchandising products for fans and followers of the brand including key rings, t-shirts, hoodies, caps and coffee mugs. These were also used for branding of fun events like the „Gulu Gulu Love Night“ or „Open your Mind for Gulu Gulu“. Nowadays it is a lifestyle community for positive and openminded people. The goal is to make 100 000 people around the planet smile, inspired and motivated to engage with others in an open, responsible and positive way. This all is meant to make the world a little better. With Gulu Gulu I was able to get a lot of experience in branding, fundraising, merchandising for communities, community building in various social media platforms. Even viral marketing strategies, mobile radio applications and textile production were on the list of skills I improved.