SENSBEACH was a beach club a few kilometers out of Malaga/Spain in which we hosted a series of huge full service events including transport, catering, entertainment program for thousands of language students from over 30 different countries in the years 2007/2008.
A special strategy was developed to find a complete different approach to event promotion that was not location based but customer centered. Social Media Sales and Marketing elements were developed and e.g. Facebook Events used when they freshly released in 2007/2008. Nowadays STUDYCOOL operates highly successfull as the biggest organizer of student services events and excursions on the Costa del Sol in its 5th year. I was able to deepen my knowledge of brand positioning and niche targeting, customer service, eventplanning and execution as well as marketing strategy.